The Heartland Partnership family of companies has launched a new community campaign called "I'm Stepping Up." It is designed to give people in the Peoria Metro a way to step up and continue moving the region forward.

The Heartland Partnership and EDC President/CEO, Jim McConoughey, said "We are coming out of a very difficult economic period and this campaign gives people an outlet to share good news for a change." The campaign centers on a blue box that people are being encouraged to step up onto and tell their positive stories. "We want them to tell what they are doing that's positive and good for the region. Anyone can participate; young, old, man, woman, business, individual...anyone can do this." Supporters are encouraged to take video and photos of people stepping up and submit them through www.imsteppingup.net . Online you will also find more ideas on how you can step up.

Another component of the campaign is Project Pack the Place. Businesses and organizations will be asked to ‘step up' in 2010 and purchase a block of tickets to four great events throughout the year including the Peoria Chiefs, Wildlife Prairie State Park, Peoria Symphony Orchestra, and the Peoria Rivermen and help pack the place. Details are available at www.imsteppingup.net . "This initiative will help boost the regional economy, increase community vibrancy and generate enthusiasm for the great entertainment venues of our region."

This campaign allows people to positively celebrate the great things that are happening in this region.