In April, Peoria County residents voted to pass a referendum that essentially opened the doors to plans for a riverfront museum in Peoria moving ahead.  It’s been two months since the passage of the referendum and people are starting to ask what is going on with the project and when will the work start? 
For the answers we turned to Ryan Spain the Managing Director of the Heartland Foundation and CEO Roundtable.  The Roundtable is an organization comprised of nearly 40 business leaders from around the region who stepped forward and publically championed this project.

The marketing and PR for the Build the Block project was quite a heavy undertaking.  To find out more about the multiple means of marketing used, be sure to and watch the v-cast interview we did with Susie Ketterer from Simantel, also at the above links.  Ketterer explains everything from the grass roots effort of the campaign to the new modern styles of marketing with viral videos and social media.  It’s great information for you and your company.